Hi there! I am Andrea Fiorindo, 31, Italian and live in Paris since 2022.

I am an enthusiastic Digital Analytics Consultant who works in the Digital Marketing area in close cooperation with Search Engine Optimisation and Search Engine Marketing, with a vertical expertise in E-commerce for Fashion and Luxury goods.

I started as marketer at a very young age in a geeky way, with a lot of interest in the early days of the internet and in how technology and marketing could be merged together. I love working with people, data and users.

In a nutshell, I’m a process oriented E-commerce and Digital Analytics Consultant with 8+ years of experience. Experienced in interpreting and analyzing data to drive growth for retail companies. Furnish insights, analytics, and business intelligence needed to guide decisions. My experience is focused both on B2B and B2C as a consultant and as a client and thanks to this I can easily manage and prioritise business and marketing goals in relation to OKRs (objectives and key results).

My experience and expertise range between Data collection, management and governance, user experience and everything happens while a user starts interacting with the website and application, even before its entrance – e.g.: SERP, affiliation etc. I won’t only talk about Analytics, SEO, SEM and all Digital Marketing stuff but also CDP, DMP, A/B testing, UX analysis, Dashboarding, PSP, Fraud detection, Product Flow, E-commerce best practice, Tag Management, GDPR, AI, and more.

My mission is providing full MARTECH stack for improving clients’ business.

Scroll the page and check my accomplishments, expertise and skills in more details! Enjoy the journey and do not forget to have a look at my Resume.